Change Leadership At Annelise Larson As A Change Leader

Change Leadership As defined by Katzenbach (1995), change leadership is â€Å"the process whereby individuals who lead initiatives that influence dozens to hundreds of others to perform differently—and better—by applying multiple leadership and change approaches.† Leadership alone is defined as setting a direction and developing the strategies necessary to move in that direction (Kotter 1995). Change leadership is critically important to the continuing success of organizations everywhere. An interview was conducted with a change leader to discuss and learn about her change leadership experiences. For the purposes of this paper, the interview questions will be shared, a summary will be provided, and five recommendations are made for Annelise Larson as a change leader. Change Leader Introduction and Interview Annelise Larson is a passionate Organization Development (OD) professional who obtained her Master of Business Administration degree from Saint Thomas University in 2011 (A. Larson, personal communication, October 8, 2014). She has been employed by Tennant Company, a global manufacturer of industrial and commercial cleaning equipment for nearly three years; her role at Tennant Company is a Sr. Organization Development Manager who reports to the Sr. Vice President of Human Resources. Prior to her employment at Tennant Company, Annelise lived in Chicago, where she was employed as an external OD Consultant for five years at a human resources consulting company (A. Larson,Show MoreRelatedLeadership And Change Leadership Development852 Words   |  4 Pagesdefined by Katzenbach (1995), change leadership is â€Å"the process whereby individuals who lead initiatives that influence dozens to hundreds of others to perform differently—and bet ter—by applying multiple leadership and change approaches.† Leadership alone is defined as setting a direction and developing the strategies necessary to move in that direction – that is, creating and achieving a vision – leadership is thus a process to do with change (Kotter 1999). Change leadership is critically important

The Republic And The Empire - 1751 Words

Ancient Rome consisted of two main forms of government, the Republic and the Empire, each of which lasted about five centuries. At first, Rome was a republic, governed by members of wealthy classes. As the Republican form of government continued, a series of civil wars led to the breakdown of the system, and a new form of government, the Empire, was established in its place. The Empire began with a prolonged period of peace, the Pax Romana. However, like the Republic, the Empire also turned foul and collapsed after the Pax Romana. Still, a citizen of the Empire was better off than a citizen of the Republic. Health problems were less severe in the Empire than in the Republic. Moreover, the Empire was more peaceful and better able to provide necessities for average citizens than the Republic was. The political situation was also better in the Roman Empire. The Roman Empire generally provided a healthier and higher quality of civic life than the Roman Republic. The Roman Empire provided a healthier place to live than the Roman Republic because of its superior sanitation. According to the textbook, poor sanitation due to factors such as insufficient drainage had been a serious problem in Rome during the Republic but was reduced substantially during the Empire (164-165). At any time, public hygiene is an issue that affects the quality of life for everyone, including the â€Å"average† citizen. Poor sanitation can lead to the rapid spreading of diseases, which usually results inShow MoreRelatedThe Roman Empire And Republic940 Words   |  4 Pages Since the Roman Empire and Republic and the Christian Roman Empire were set in prolific time periods, they were powerful and cultured in their own standing. Society between these two, conclusively was supported by each community. Respectably, the following idea of society is comprised of religion, women, government, and rule. As religion is at the center of every community, the Christian Roman Empire and Roman Republic and Empire held fast to their beliefs. To be part of the Christian religionRead MoreThe Republic Of The Inca Empire1648 Words   |  7 Pageshas many different ethnic groups and was also the center of the Incan Empire. There are still ruins and landmarks that still stand from this ancient civilization. There are also various types of climate regions which truly makes Peru a one of a kind country. History Peru has a long history of people and groups that could possibly pre date the ancient superior compared to the others, and that was the Incan Empire. The Incan Empire originated from a tribe in Cuzco which became the capital. The Incan’sRead MoreRoman Republic And The Roman Empire1108 Words   |  5 PagesRoman Republic, one of the most famous republic in ancient time, established a form of government comprising three main parts: a few magistrates, a Senate, and several assemblies. Roman Republic was the period of ancient Roman civilization starting with the collapse of the Roman Kingdom in 509 BC, and ended in 27 BC with the founding of the Roman Empire. The government had representatives selected by citizen and ended because of the civil war between powerful generals including Antony and BrutusRead MoreRoman Republic And The Roman Empire1146 Words   |  5 Pages Roman Military The Roman Republic and the Roman Empire together lasted for over one-thousand years,and at its height, their extensive territories stretched from the Atlantic Ocean in the West, to the rivers of Mesopotamia in the East, and from the Sahara desert in the South, to the River Rhine in Northern Europe. The one factor that made this spectacular feat possible was the exploits of the Roman Military. The military had succeeded in their expansion campaigns and had successfully defendedRead MoreThe Fall of the Roman Empire to the Republic580 Words   |  2 PagesFrom the early history of the Roman Empire, within the beginnings of the Republic, we will examine the period when the reign of kings comes to an end and social classes become established among the populace. From this point, will see how the oppression of one class against another leads up to a breaking-point with the revolt of one against another. Lucius Tarquinius Superbus was the seventh, and last Etruscan king (reigned from 534 to 510 BC) of Rome who was overthrown and exiled for his crueltyRead MoreImpact Of The Transition From The Republic Of Empire1083 Words   |  5 Pagesof the transition from Republic to Empire. While researching texts written about the Republic Rome and Empire Rome, I found very interesting things to talk about. However, my goal in this essay is to bring the sources that I have to explain and discuss the impact of the transition from the Republican Rome to Imperial Rome upon the development of Government using as a primary source of visual art the Ara Pacis Augustae or Altar of the Augustan Peace in Rome. The Republic Rome Rome initial constitutedRead MoreRoman Republic And Early Roman Empire Essay1511 Words   |  7 PagesThe later Roman Republic and early Roman Empire controlled most of modern day Europe through Northern Africa to Asia Minor. This time of complete dominance over much of the known world propelled Rome into a new era of wealth and prosperity that allowed Romans to look past military expansion. The Roman state now turned towards betterment of society and the â€Å"craving for a good education.† Education was seen not only as a tool for the furthering of personal careers, but as a way to improve Rome. Read MoreRoman Republic And The Instigation Of The Roman Empire1753 Words   |  8 PagesBorn in 100 BC by most accounts, Julius Caesar was a key figure in the Roman Republic and the instigation of the Roman Empire. By this time, Rome was the largest city in the world, with almost half a million citizens residing in its walls (Goldsworthy 19). Caesar’s birth was claimed to be a Caesarian section, a birth considered to be a bad omen in Ancient Rome. He was the only son in his family, which gave him the responsibility of carrying out the family line, raising a new and more powerful generationRead MoreDifferences Between Roman Republic And Roman Empire865 Words   |  4 Pages There are many factors that show the differences between the Roman Republic and the Roman Empire. With the many differences there are also some similarities between the two governing systems. A obvious difference is the time period the Roman Republic and Roman Empire lasted. A obvious similarity is they both occurred in Rome. Rome felt under constant threat, at the beginning of the Roman Republic. The Roman Republic was initially ruled by the rich and powerful. This ruling began â€Å"After the overthrowRead MoreRoman Society : The Great And Vast Republic And Empire1722 Words   |  7 Pagesculture of today. Whether it be the creation of a republic, the political entity still used by many today, to the mannerisms of war still taught by military schools the world over, Rome gave more to the development of civilization than almost any society. Even the phrase, â€Å"When in Rome, do as the Romans do† is commonly used around the world. In this essay Roman society will be analyzed from the rise to the fall of the great and vast republic and empire. Yet what was a Roman really? â€Å"The Romans thus

The Giver By Lois Lowry - 1313 Words

The Marxist criticism is based on the socialist theories of Karl Marx and how the readers must closely examine the dynamics of class as they attempt to understand the works they read. In a world where there is no pain, no prejudice, no emotion, and no detestation. Lois Lowry gives a vivid description of a community where everything is equal, everyone is just as important as another, and life choices are made by only one individual. In the book The giver by Lois Lowry, it expresses the exact opposite of Marx’s most important ideas which is a prime example of what people will do if they were forced to live a certain way. In the book The Giver, it tells the story of a perfect world. Everyone there is happy and feels no pain. As the story progresses, the society appears more and more dystopian as the main goal of the society is revealed, which is sameness.() The community is constantly observed and controlled by every aspect in their lives. The committee assigns jobs, housing, husbands, wives, and children. If found breaking any of these laws, people are â€Å"released†, an indirect term for murdering. When Jonas is 12 years old, he s chosen to be the community s Receiver of Memory. Once he enters into training with an old man called The Giver , he begins to receive memories of the real world that the rest of the community is hidden from. As the giver begins to show Jonas the important memories, he learns not only of love and family, but also of pain, war, and all the unhappyShow MoreRelatedThe Giver by Lois Lowry869 Words   |  3 Pagesbeing ourselves and expressing who each of us are to the world. However, in the book The Giver by Lois Lowry, everyone is raised to count on one another and everyone must look and act the same. Our society differs from Jonas’s in many ways, such as the family units, birthdays, and the way we each learn about our past. In the book The Giver, our society and Jonas’s differ in terms of the family units. On page 8, Jonas’s motherRead MoreThe Giver By Lois Lowry940 Words   |  4 PagesLois Lowry’s 1993 young adult novel â€Å"The Giver† captured audiences worldwide with its fascinating characters and dystopian society. The book was long due a film adaption, which finally came in 2014 from director Phillip Noyce. While critics remained mixed about the film itself, the movie offers a decent adaption of its source material, keeping in mind its original themes of pain, pleasure, and memory, but strays away in certain areas. Both the film and novel carry the same themes that have madeRead MoreThe Giver, By Lois Lowry1796 Words   |  8 Pages Memories need to be shared,† words from Lois Lowry in her book The Giver (154). The Giver focuses on the protagonist, Jonas and the world he lives in. In his community everything is perfect and under control, avoiding war, fear or pain. The people are forbidden to make their own decisions as they’re made for them by the community. Throughout the book, Jonas learns the truth on how they are living and his feelings turn. In The Giver, written by Lois Lowry, the theme of the significance of sharingRead MoreThe Giver By Lois Lowry1949 Words   |  8 Pagesbeliefs or personal values that they insist on imposing over the surrounding community. Such is the case with Lois Lowry s The Giver, a fictional story of a society without emotions, arguments, or differences amongst people, where equality is the ultimate goal. The story revolves around 12-year-old Jona s, who is chosen to become the Receiver of Memories, which would be given to him by the Giver, a historian of humanity s past. His lessons force him to confront feelings for the first time and the growingRead MoreThe Giver By Lois Lowry784 Words   |  4 PagesTitle: The Giver Author: Lois Lowry Illustrator: No illustrator Genre: The genre of the book is scientific fiction. It is scientific fiction because Lois Lowry made a setting where everything is unusual than the things we do now. There are birthmothers, rarely Receivers of Memory ( which Jonas turns out to be ), and other special jobs in the community center. Point of View: The point of view in the story is third person because if there was a first person, the narrator ( which is a person that isRead MoreThe Giver By Lois Lowry884 Words   |  4 PagesGiver Essay Agustin Fitipaldi Bervejillo In the book The Giver, by Lois Lowry. The main character Jonas is not like others in his utopian community. He is a normal 12 year old boy and is living in the same old community of sameness. Until one day he gets selected to be the Receiver of Memory and begins to experience things on a different way because of the memories being transmitted to him. As the changes become more evident, Jonas begins to see flawsRead MoreThe Giver By Lois Lowry1334 Words   |  6 Pages Ella Smailn How has the character Jonas from Lois Lowry s book The Giver developed over the course of the novel? Word count: 1311 Louis Lowry’s The Giver, written in 1993 is a captivating, prize-winning novel. It is set in a community, which is first presented as the perfect world, an utopian society. The novel follows a boy called Jonas, who as the novel progresses sees the utopia more like a dystopian. This community has eliminated any pain the society would have byRead MoreThe Giver by Lois Lowry959 Words   |  4 PagesThe giver by Lois Lowry was an interesting book to say the least. In the beginning you are lead to believe these are normal kids and characters, possibly in the future, but in pretty much the same state of mind as our definition of â€Å"human† today. As the book goes on, you are slowly let in on details, like the characters can not see color, and that the parents are not biological parents, and everything is organized and decided for the characters in the book. The author did a great job of slowly bringingRead MoreThe Giver By Lois Lowry1554 Words   |  7 PagesBlock 6 Second Independent Project: Book Report 10/5/14 The Giver In this essay, I am going to report about the book The Giver by Lois Lowry. Jonas, a twelve-year-old boy, is the main character of the book. The book describes a seemingly indestructible society, with absolute order and rules. Jonas happens to be chosen as the next Receiver of Memory on his twelve year old ceremony. After receiving part of the memories from the The Giver and discovering the truth behind this â€Å"perfect† community, heRead MoreThe Giver By Lois Lowry962 Words   |  4 Pages In Lois Lowry’s The Giver the community feel free but they are restricted by the rules of this society. Their individuality has been taken away along with their emotions, precision of language has taken control and the rules have brainwashed the community. Is it worth living in a society with rules and restrictions like these. Throughout The Giver, Lowry attempts to awaken each and every reader to the dangers that exist when people opt for conformity over individuality and for unexamined security

The Major Hormonal Changes That Occur During Adolescence

1. Describe the major hormonal changes that occur during adolescence. Describe girls’ reactions to menarche and boys’ reactions to spermarche during puberty. What factors influence the way adolescents respond? Describe the impact of puberty on parent–c hild interaction and the adaptive value of this change in adolescents’ relationships with their parents. During Adolescence children are transitioning into adulthood. At this time, both boys and girls are experiencing hormonal changes. Both sexes react differently to these changes. Girls begin menarche typically between the ages of twelve and thirteen years of age. At this time girls are mostly informed, however girls still feel that they are not prepared and find themselves in a state of surprise when menarche starts (Berk, 2014, p. 365). It has been found that African American girls may be better prepared for their change and transition much easier than their Caucasian classmates. Girls tend to tell their friends that they are menstruating; therefore they are more apt to get the support of others through this change (Berk, 2014, p. 368). Boys become sexually mature between the ages of eleven and fourteen. Around the age of thirteen, a boy my experience his first spermarche, or first ejaculation. While mostly all males are aware that there is going to be a change and that spermarche is going to happen, they had no to to tell them about these physical changes or what to expect. It has been found that most boys find theirShow MoreRelatedAdolescence and Early Adulthood Essay1731 Words   |  7 PagesAdolescence is often considered a time of confusion, rebellion, and problems. While this can occur, most people emerge from adolescence without any problems and successfully navigate the changes that accompany adolescence. Researchers do seem to agree that there are a lot of changes that take place during adolescence, but it does not always mean that it is an unpleasant time in the lives of humans (Santrock, 2011). As children enter adolescence they will experience neurological, hormonal, andRead MoreAdolescence Development : The Growth Of A Child Occurs After Childhood995 Words   |  4 PagesAdolescence Development Adolescence development is the period where the growth of a child occurs after childhood and before adulthood. The ages are from 12 to 18 years. This period is one of the most crucial times in an adolescent life. They experience serious changes such as physical, sexual maturation, social and economic independence, development of identity and the skills needed to have adult relationships and roles during this time. While this period is a time of tremendous growth and developmentRead MoreAdolescence, in modern society is the transition from childhood to adulthood. Known as a time of600 Words   |  3 PagesAdolescence, in modern society is the transition from childhood to adulthood. Known as a time of rebellion, crisis, pathology and deviance, this period of life is influenced by the ethnicity, the culture, the gender, the Socio Economic Status, the age and the life style. Adolescence period usually ends with a physically, cognitively, and socio emotionally changed young adult. The physical development in adolescence In trying to discuss adolescence, most adult tend to confuse the terms adolescenceRead MoreThe Term Storm And Stress Is A Term Coined By G. Stanley Hall2017 Words   |  9 PagesIf adolescents have to adjust to so much potentially stressful changes, and at the same time pass through this stage of life with relative stability, as the empirical view indicates, how do they do it? (Coleman and Hendry, 1999). The term ‘storm and stress’ is a term coined by G. Stanley Hall (1904). It is derived from the German word ‘Sturn und Drung’. ‘Sturn ung Drung’ is a psychological theory that occurs when youths experience idealism, ambitiousness, rebellion, passion, suffering, as wellRead MoreAdolescent And Their Concept Of Self1584 Words   |  7 PagesAdolescence is a time when one breaks away from the sheltering they have been accustomed to as a child, and there is a great sense of maturing as they prepare for adulthood. It is during this time, between 12 and 18 years of age, when dynamic changes occur. Adolescents not only experience profound physical change during this period – they also undergo a revolution in the way they think. This essay focuses on the adolescent and their concept of self, with a discussion of the predictable and unpredictableRead MoreDepression And Its Effects On Society1599 Words   |  7 Pagesdebilitating. Major depression disorder (MDD), brutal symptoms that interfere one’s ability to eat, work, study, and appreciate life (Cassano, Fava, 2002, NIMH 2014, Vinton Today). An unfortunate episode can transpire only once in a person’s lifetime, but more often, a person has several episodes. Persistent depressive disorder is a depressed disposition that persists for at least two years or more. Furthermore, an individual diagnosed with persistent depressive disorder may experience assaults of major downheartednessRead MorePuberty And Its Effects On The Teenager s Development Essay1915 Words   |  8 Pagesthem, particularly during the time of puberty. Puberty is a marking point for adolescence which makes them susceptible to physical changes, hormonal imbalances, and hypersensitive to social interactions. The development of puberty within female adolescence has a negative effect on mother-daughter relationships. The intent of this research paper is to examine what mother and daughters experien ce during puberty and its effects on the teenager’s development. Research The adolescence stage is the mostRead MoreDevelopmental Psychology : Cognitive And Social Change Essay1210 Words   |  5 PagesDevelopmental psychology is a branch of the study that characterizes the human life span through physical, cognitive and social change. A human goes through three distinct life span stages, including infancy and childhood, adolescence, and adulthood. The study of developmental psychology focuses on three major issues starting with nature and nurture, which deals with interactions between genetic inheritance and experiences to alter human development (Myers Dewall, 2015). The second issue is theRead MoreThe Effect Of Drugs And Alcohol994 Words   |  4 Pagesimaging (f MRI), scientific studies, expose that during adolescence every facet of the brain experiences dramatic changes, These changes are not just genetically determined, though are vastly affected by the environment and experiences. The environment affects the development of brain cells, regulates the wiring of these cells, and affects which of these cells live or die. This makes it possible for changes generated by an individual s environment to occur genetically to the next generation by epigenesisRead MoreAdolescent Development2890 Words   |  12 Pagesthat occurs in humans from the time they are born until they grow old and die. Originally beginning with infants and children, development will subsequently progress into adolescence, followed by adult, and lastly elderly. The development occur in many fields, namely physical, perceptual, cognitive, moral and social. Adolescence Overview Adolescence is the developmental stage between childhood and adulthood. It generally refers to a period ranging from age 12 and 19. Adolescence has

Amul Market Research free essay sample

Loved by one and all ice creams are the best way to beat the heat in India. As soon as summers approach in India the streets are full of vibrant pushcarts belonging to the different ice cream brands that almost force you to pick up a frostik, a cup or a cone. The ice cream market in India has witnessed a steady growth over the last few decades. The growth in the Ice cream industry has been primarily due to a strong distribution network and a good cold chain infrastructure. The ice cream market in India is divided into the branded market and the grey market or the unbranded market. The branded market is currently 100 million liters per annum valued at ` 800 crores. The grey market consists of small local players and cottage industry players. Currently the ice cream industry in India is worth ` 2,000 crores. The per capita consumption of ice cream in India is about 300 ml, as compared to the world average of 2. 3 liters per annum. The main aim of this project is to know the consumer behavior pattern and to recommend steps to improve sales of AMUL in Kerala by a thorough analysis of the customers as well as the retailer. Try to find out what are the main hindrances in the AMUL ice cream sales in Kerala and suggest methods to counter it. 5 Introduction Gujarat Cooperative Milk Marketing Federation Ltd. (GCMMF),is Indias largest food product marketing organization with annual turnover (2010-11) US$ 2. 2 billion. Its daily milk procurement is approx 12 million lit (peak period) per day from 15,712 village milk cooperative societies, 17 member unions covering 24 districts, and 3 million milk producer members. It is the Apex organization of the Dairy Cooperatives of Gujarat, popularly known as AMUL, which aims to provide remunerative returns to the farmers and also serve the interest of consumers by providing quality products which are good value for money. Its success has not only been emulated in India but serves as a model for rest of the World. It operates through 47 Sales Offices and has a dealer network of 5000 dealers and 10 lakh retailers, one of the largest such networks in India. Its product range comprises milk, milk powder, health beverages, ghee, butter, cheese, Pizza cheese, Ice-cream, Paneer, chocolates, and traditional Indian sweets, etc. GCMMF is Indias largest exporter of Dairy Products. Head Office Gujarat Cooperative Milk Marketing Federation, PO Box 10, AMUL Dairy Road, Anand 388 001, Gujarat, India Phone No: (+91) (2692) 258506, 258507, 258508, 258509 Fax No: (+91) (2692) 240208, 240185 Email: [emailprotected] coop 6 Objectives of the study Objective of this study is to make AMUL ice cream the top ice cream brand in Kerala. Location of the study is Trivandrum. AMUL is the No. 1 ice cream brand in India , with sales double that of the nearest competitor. AMUL would like to achieve such a situation in Kerala also for which a sales strategy is to be devised, after meeting retailers as well as consumers. AMUL has mainly two constraints . Firstly it cannot take catering orders as it is not capable of supplying the product at a bulk amount in a very short period as all its products are manufactured in Gujarat and then transported to other states only in Bangalore it has a separate production unit that of milk . Secondly it does not provide high margin to its retailers which other companies like Uncle John, Lassa, Skei, Snowy gives which are mainly frozen desserts made of vegetable fat . Merri boy, Milma and AMUL are companies which manufacture ice cream made of milk and milk fat . There are four categories of retail outlets A,B,C D . A B outlets are the big retail outlets which AMUL targets while small outlets like C D AMUL is not able to make much sales due to other competitors and their offered profit margin which is in the range of 25-40%. AMUL gives a margin in the range of 10-20%. AMUL mainly gives a profit margin of 20% on a sale of 80,000 units of ice cream so the profit comes to be of 16,000 units. At the same time the local brand ice cream companies like Lassa, Uncle John give a profit margin of 40% on 30,000 units of ice cream sales so the profit comes to be of 12,000 units. There is presence of other competitors in A B outlets but AMUL don’t face much competition there as its sales is not much affected and its demand is not only more but also there is a brand loyalty towards AMUL products so there are enough customers who purchase AMUL ice creams. 7 Brief description of the concepts / models introduced in the study a) Porter’s 5 Forces Model: Porters five forces include three forces from horizontal competition: threat of substitute products, the threat of established rivals and the threat of new entrants and two forces from vertical competition: the bargaining power of suppliers and the bargaining power of customers. Fig . 1 )Threat of su bstitute products : AMUL sells its stock in bulk to many large retail shops and the small retail shops are not AMUL’s target so in these shops the main business is done by the local brands(Uncle John,Lassa,Skei) which sell frozen dessert at a good margin. AMUL cannot make a compromise on the profit margin given as all its products are coming from Gujarat and also the production cost involved is very high so all ice cream products are produced at Gujarat and then transported to other states . The production cost for frozen dessert is low so the brands like Uncle John, Lassa,Skei are doing good business and are able 8 to sustain itself in the market even though their promotion strategy is not much effective as AMUL and also their advertisement cost is much lower compared to AMUL. 2 ) Threat of established rivals: Ice cream brands like Baskin Robins which is an international brand has its own customer base who are mainly NRI . The flavours offered by it is 32 and also it has a good advertising and promotion strategy so it is able to make good business without much hurdle. Other brand which has a strong customer base is ,Kwality Walls it has both ice cream as well as frozen products so it is able to make a good business in small as well as large retail shops with good profit margin. Local brand Merri Boy has managed to win the trust of the retailers by providing them with sufficient stock whenever they have demanded. AMUL’s main problem is proper supply of stock due to which retailers face lot of difficulties when it comes to AMUL ice cream sales . Even though the quality of Merri Boy is low but due to proper communication with retailers it has managed to create a good loyality base of retailers . So unless AMUL gives them something extra in terms of offer,supply or margin they would hesitate for AMUL sales. 3)Threat of new entrants: AMUL Ice cream products are a brand of the company GCMMF which is known for its taste,quality and brand image. The threat of new competitors is one of the forces of Porter’s model which in this case is more because of the stock availability of AMUL in Kerala which it has not been able to sort out. The company has established its new storage unit at Aluva in a step towards storage of Ice cream products. AMUL 1 litre volume ice cream are available at all AMUL ice cream selling shops which gives a very fearce competition to all other brands present. But when it comes to providing with other variety of ice cream there are only few shops which sell all the ranges of AMUL ice creams. This short coming can work well for new entrants if they will provide good variety and good profit margin. 4) Bargaining power of suppliers: Suppliers tend to be powerful when they re organized or concentrated, in case of AMUL this is seen as a main problem as the retailers feel that the company Managers don’t posses much knowledge about what stocks have come, also those flavors whose demand are low comes in bulk so storage becomes an issue. In case of AMUL the substitutes available are more which gives good freezer schemes than AMUL ice cream so retailers fear that the freezers might be taken a way if they sell AMUL ice cream for which they are not ready to take any risk so suppliers bargaining power is much lower. The best defenses are to build a win win situation with suppliers or use multiple supply sources to increase the AMUL sales it can be in the form of giving good offers, margin or giving pleanty of stocks to retailers. 9 5)Bargaining power of buyers: When the buyers purchase in large quantities then buyer can use their purchasing power as leverage to bargain for price reductions . The retail chains today are exercising sufficient power over major brands which build more margin . AMUL at present has many outlets in all over India ; the company has entered the fast growing retail space with Scooping Parlour. Families and youngsters eating out ice creams can now have a rich and unforgettable experience at the nearest AMUL’s Scooping Parlour, which has helped in boosting brand image and demand. AMUL must aggressively expand the number of exclusive outlets, due to which it can become the No1 brand in Kerala. The competitive struggle is fought through price, advertising and promotion spending and direct selling efforts. AMUL ice creams are affecting its competitors by its price, taste and quality. There is no differentiation in quality between consumer bulk packs . AMUL do not compromise on quality of the products offered, may it be consumer product or bulk packs. All the products have same quality standards in terms of fat, total solids etc . Some features of AMUL ice cream due to which retailers prefer AMUL are Probiotic Range: AMUL is the first company in the India to introduce probiotics in ice cream, for which IDF (International Dairy Federation) has awarded GCMMF the Best Innovation in Nutri Marketing Category. SUGAR FREE Range: AMUL has introduced SUGAR FREE Ice Cream in Bulk Pack to cater this segment. AMUL is the first who made this ice-cream especially for diabetic Patient Who feel Guilt while others are eating Ice-cream in Marriages. b) SWOT Analysis: SWOT Analysis is a strategic planning method used to evaluate the Strengths, Weaknesses, Opportunities, and Threats involved in a business venture. It involves specifying the objective of the business venture or project and identifying the internal and external factors that are favorable and unfavorable to achieving that objective. SWOT ANALYSIS OF AMUL ICE CREAM 1) ? ? ? ? ? S (Strength): Good brand image. No 1 ice cream brand of the country Good Range of prices and volume of ice cream available Has a good loyal customer base Quality unmatched by other brands 10 2) W (weakness): ? Dealer interaction with retailers very low ? More competition from other companies like Skei, Uncle John, Kwality Walls, Merri Boy due to good profit margin and stock supply. ? Retailers are not getting timely supply of goods ? Retailers main concern is the availability of flavor and profit margin for which they are not ready for any compromise and AMUL has failed to deliver it. ) O (Opportunities): ? The month from December to May is the high sales period for ice cream due to many festivals, hot period and vacation times AMUL can increase its sale in these periods by giving proper discounts. ? Due to many products available under the brand name AMUL with good quality, people trust the ice cream product of AMUL and are loyal towards it due to its quality, taste and flavor ? New shop owners are willing for the sale of AMUL ice cream as the company has a great brand name. 4) T (Threats): ? Retailers selling other brands are not ready to take risk of selling AMUL ice cream as the other brands give freezers for free or with some deposit so the retailers fear of losing their contract with other brands. ? Availability of in demand flavor and profit margin is an issue which AMUL has not been able to solve unless this is sorted out AMUL ice cream cannot achieve No1 sale in Kerala. ? Wide range of availability of competitors products due to good distribution system. ? Availability of other ice cream local brand like Merri Boy which gives good variety as well as margin and have a good loyal retailer base. The increase in stock availability, margin and credit by other company force the retailers to sell any brand of ice cream. 11 Brief about the industry / organization where the study was carried out AMUL Ice Cream was launched on 10th March, 1996 in Gujarat. The portfolio consisted of impulse products like sticks, cones, cups as well as take home packs and institutional/cateri ng packs. AMUL ice cream was launched on the platform of ‘Real Milk. Real Ice Cream’ given that it is a milk company and the wholesomeness of its products gives it a competitive advantage.

A Speech on Education Inspired by Mark Twains Seventieth Birthday Speech free essay sample

I’ve spent almost all my 19 years of life in school. The first time I ever went to school I was completely unprepared for what was to come. I was four years old, young and naive, without a care in the world. I had never stressed about a test or pulled an all-nighter. I marched into my first day of preschool and knew from the very beginning that I was not going to be a perfect student. I saw no point in doing what the teacher recommended, because I thought I knew what was best for me. I was sure to let everyone else know that this was the way I felt. Now, many years after the first day of school, I can tell you the method by which I was able to endure my many years of school. Even more than endure; I was able to pass each class almost completely worry-free. We will write a custom essay sample on A Speech on Education Inspired by Mark Twains Seventieth Birthday Speech or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page The way I went through school would probably cause anyone else to fail or drop out, but it worked for me. There was a method to my madness, and it is up to you to try my method and see. I have made it a rule to never fail more than one test at a time. I have no other restrictions in regards to test taking. I found that if I just spread my time evenly, this was not hard to accomplish. I picked up this marvelous habit after I watched my brother do exceptionally well on every test he took. The hours he put into studying were ludicrous, and only made him miserable. Watching him work so hard just to receive a score with three digits rather than two seemed so silly to me. That is how I adopted my brilliant new method. As an example to others, it has always been my rule never to study much when there was a test, and to study on my own time when there wasn’t. It was by this method I learned best, and it was a great rule for me. Others might imagine that following this method would make it hard to do well in school, but I dare you to test the waters yourself and see. I procrastinate until I have to go to sleep: I sometimes can’t fall asleep the night before a test, but I take this as a God-given opportunity to procrastinate even more. This habit is so perfect for me that I simply could not imagine going through school any other way. I have studied for tests every now and then, but only to prove to my parents that I could get an A on a physics or statistics test if I so desired. But after proving myself, I went directly back to my comfortable habit of procrastination and not studying. Who wouldn’t? It has treated me so well throughout my education. Since I was fourteen years old, I have seldom done homework, and have still seldomer needed to do it. Up until that age, homework was the only thing I did. I had made it a lifestyle. My parents had forced me to do so much homework, that reading a historical fiction novel began to taste as sweet as eating chocolate cake. But then I reached high school, and realized I no longer needed to do homework to learn. I wanted to call myself a modern day Einstein – I didn’t need to excel in school to prove my genius. So I stopped doing homework. Simple as that! If you want to walk across the stage and get the diploma in hand like I did, feel free to try my method at your own risk. See, we have no permanent habits until we are in high school. Then they begin to harden and solidify, and then real business begins. Since fourteen I have been pretty regular about actually going to school – and that is one of the main things. I have made it a rule to go to school when I got bore d of sitting at home on weekdays; and I have made it a rule to skip school when I got bored of sitting in class during the week. I made the irregular, regular, and found this way of living perfectly sound. Similarly, in all my years of school I have never opened a textbook, except to look at fun pictures, and I never intend to open one for any other reason. Reading a textbook is useless. It can’t be of any benefit to you when you do or don’t understand a subject, because it will bore you to tears either way. It is better to enjoy a biology book to look at the pretty pictures than to waste time trying to read. The thing I found most useful in school could not be taught to me through homework, exams, or textbooks. I learned to not worry about school, and this helped me to succeed. There is no need to stress over a test, when you can simply fail the test instead. Just as long as you don’t fail more than one test at a time. Whatever method works for you, I hope that one day you have that diploma in hand, knowing you earned it using the most worry-free method possible.